Destination France 2019 Press Kit

Press kit

France’s rich history and heritage radiate well beyond its borders, and are the foundation of an important tourist offer, an offer that’s accessible, and constantly renewing itself, presented in a variety of new ways.

Anniversary celebrations of famous women and men, openings and re-openings of historical museums and interpretation centres filled with stories and histories, commemorations linked to major world conflicts, birthplaces and burials, historical theme parks, medieval celebrations, archaeological sites, exhibitions and retrospectives…. France echoes this desire to live and to relive history by developing its offer and circuits, and by organizing major events like Viva Leonardo da Vinci! 2019 – 500 years of Renaissance in Centre Val de Loire. The choice of France Stories as a theme was the occasion for Atout France to draw the attention of the media toward the enormous historic and cultural heritage in France, including its overseas destinations.