Galeries Lafayette Paris Haussmann celebrates Normandy from July 5 to September 1, 2019

Event
05/07/2019 to 01/09/2019

Paris, July 4, 2019

Galeries Lafayette Paris Haussmann, Région Normandie, Normandie Attractivité and Atout France have teamed up to celebrate one of France’s most iconic regions with a retail event entitled** “Normandie Chérie”** (Beloved Normandy), and hosted by the iconic Boulevard Haussmann department store from July 5 to September 1, 2019. All four members of this unique partnership have contributed their expertise to shine a light on Normandy’s inimitable lifestyle and spirit from the French capital. Normandy is famous for its unique landscapes, which inspired artists, fashion designers, writers and painters, and for its natural, architectural and cultural heritage and fine food - which the artists also enjoyed. Its unique atmosphere and role in global history have made it the world’s second most famous region after California, and a popular tourist destination that welcomes over 18 million visitors a year. Ever since the 19th century, Normandy’s rich legacy has attracted both Parisians and foreign tourists. That is why Galeries Lafayette Paris Haussmann - which welcomes over 37 million visitors from all over the world every year - wanted to celebrate this region and its lifestyle in its summer retail event.

During this event, Normandy will be showcased in the store’s three buildings – in its window displays on Boulevard Haussmann, on the panoramic terrace, and on the floors of its main “Coupole”, Men, and Home & Lafayette Gourmet buildings. Pop-ups, tastings, workshops and other activities will offer customers a taste of the region’s lifestyle and traditional products. Visitors will also enjoy walking past renditions of Deauville’s famous boardwalk and parasols, Rouen’s timbered houses and Le Havre’s docks.

Through a wide range of Norman brands, visitors will discover aspects of the region that have made its name - food (in partnership with Saveurs de Normandie), wine, ready-to-wear fashion, accessories and tableware. Canadian photographer Kourtney Roy – for whom Normandy is a favourite theme – has been chosen to represent the region’s rich cultural and artistic heritage. She will take a series of photos of the Fashion & Accessories selections in iconic Normandy locations. These pictures will feature in the event’s advertising campaigns and in the department store’s window displays. An exhibition of landscape photographs hosted in collaboration with Normandie Attractivité, will also be displayed in the passageway linking the main “Coupole” building to the Men’s building.

Commenting on this announcement,Alexandre Liot, Director of Galeries Lafayette Paris Haussmann, said: “We are very pleased to celebrate Normandy in our flagship store at Boulevard Haussmann during the summer season, which is one of the busiest of the year for our store. Thanks to this unique partnership with Atout France and Région Normandie, our Parisian, French and international customers will be able to immerse themselves in the famously unique traditions, know-how and spirit of Normandy.”

Hervé Morin, President of Normandy’s Regional Council, also declared: “I am delighted that Normandy is the first French region Galeries Lafayette has chosen to celebrate. Some 37 million people a year visit the Galeries Lafayette Paris Haussmann store, including millions of foreign tourists. This is a great opportunity for our region, which is already world famous, to promote its know-how and finest products.”

Christian Mantei, President of Atout France, commented: “Atout France is very proud to have helped organize this event which brings together two of France’s tourism heavyweights. This summer’s original partnership will allow the millions of travelers who visit Galeries Lafayette to make a unique discovery and will also promote our region’s excellence. This event is a clear demonstration of how innovation and the determination of this group of organizers can make traveling to France an absolutely unique experience.”

Philippe Augier, President of Normandie Attractivité, added, “The ‘Normandie Chérie’ operation is the perfect alliance of two internationally renowned global brands: Galeries Lafayette and Normandy. We are delighted that Normandy is the first region Galeries Lafayette has chosen to showcase French lifestyle.”

List of brands in store for the "Normandie Chérie" campaign: André Guepratte Au Frisson Normand, Biscuiterie Jeannette 1850, Bonbons Barnier, Café Lemétais, Carameuh, Cave Duclot, Chevaliers d’Argouges, Christofle, Cidrerie traditionnelle du Perche, Cire Trudon, EARL Montfruit, Fromages AOP Normandie, Guy Degrenne, Isigny Sainte Mère, Lampe Berger, La Ferme de Billy, Le Coq toqué, Le Manoir des Abeilles, les Ateliers d’Etran, les Cadres Noirs Percherons, Les Normandises du Pradon, Les Parapluies de Cherbourg, Les savons d’Orély, Les Savons de Joya, Les Vergers de la Chapelle/Cidrerie Hérout, Macon & Lesquoy, Maison Sassy, Manufacture Cluizel, Mauviel, Reflets de France, Saint James, Saveurs de Normandie (la marque collective régionale), Saveurs Sans*

Contact

Marie-Andee Boucher
Atout France Canada
514 288 2026