Why "CÔTE d’AZUR FRANCE"? Because crisis ought to be seen as an opportunity to reinvent and regenerate. Because a brand is unique and cannot be translated! Because French culture lies at the heart of the Côte d’Azur brand. Because resilience starts with waving goodbye to France-bashing and Côte d'Azur-negging, this propensity for self-derision and putting ourselves down that remains all too widespread. Because our brand must hold on to its timeless identity (our traditions), an identity we ought to be proud of. Because our brand should be helping us create the conditions we need to push ourselves further, based on our three core pillars of openness, innovation and agility. And finally, because we need to stay focussed on our clients while co-existing under a shared umbrella, a space where there's room for all the powerful brands that make up the Côte d’Azur France to succeed!
Launch of the Cote d'azur France brand