Montreal –December 5th, 2016 – From December 9th to 12th, 6 Canadian bloggers will discover the magic of Christmas in 3 French destinations. This event highlights the holiday season in France and its magical atmosphere.
6 bloggers, 3 destinations, 3 days
During three days, six Canadian bloggers will be hosted, in pairs, in one of these three French destinations: Evian (French Alps), Provence and Loire Valley. Their destination will be announced on December 8th, just before flying to Paris with Air France. During these three days of visits, encounters and daily missions, each team will try to influence, via social media, the public’s vote of the most festive destination.
A reunion in Paris
On December 12th, the 6 bloggers will meet in Paris for a magical day in the heart of the capital. The program includes: a VIP visit of the Galeries Lafayette Haussmann, a photo challenge at the top of the Arc de Triomphe and the discovery of the Christmas illuminations’ secrets. This program will be punctuated by an evening in the wine cellar of De Vinis Illustribus, with a tasting of vintage wines and an exchange of gifts from the destinations visited previously! At the end of each day, an address book, which will be posted on france.fr, will be retracing the bloggers itineraries.
A #FestiveFrance contest
From December 9th to 20th, the bloggers will share posts on their social networks to invite the public to participate in the #FestiveFrance contest, also promoted by a major advertising campaign. This action is partly supported by the Tourism Recovery Plan, via the hashtag #Madein.
By voting for the most festive destination, participants are given the chance to win a trip for 2 in France valued at 4,300 CAD. This prize is offered by Air France, Rail Europe, ACCOR and the Galeries Lafayette Haussmann.
For this new edition of the bloggers challenge, we would like to thank all the partners that made this campaign possible: Air France, Évian Tourisme (French Alps), Centre Val de Loire Regional Tourism Board, Provence-Alpes Côte d’Azur Regional Tourism Board, Rail Europe, ACCOR and Hôtel Paris Bastille Boutet , Galeries Lafayette Haussmann, MyWebSpot, De Vinis Illustribus, Discover Walks, Centre des Monuments Nationaux.
We would also like to thank the bloggers who took in this year’s challenges: • Ayngelina Brogan • Carol Perehudoff • Laure Juilliard • Gabrielle Lacasse • Gregory George • Rachel Latour
To follow the bloggers live and their "online battle", go to: http://ca.france.fr/en/festive-france
