70th anniversary of D-Day Landings and the Battle of Normandy

Press release

Montreal, October 25th, 2013 – The Normandy Regional Tourism Board and Atout France are proud to partner with the Royal Canadian Legion to publish a special “70th anniversary of D-Day” commemorative card. It will be distributed at major international airports during the Poppy Campaign, between October 25th and November 11th. As part of the national Poppy Campaign, the card honours the great sacrifice of the Allied Forces during the Second World War and introduces Canadians to Normandy’s commemorative program which will take place from March to August 2014. The airline company Air Transat is joining this campaign by distributing 4,500 of the 6,000 D-Day commemorative cards and Poppies to travelers at Montreal, Toronto, Vancouver and Quebec City airports.

More than 100,000 Canadians were directly involved in the preparations for D-Day and the long and costly Normandy campaign.

From March to August 2014, all of Normandy will mobilize to honour the Allied Forces who liberated Normandy, France and the rest of Europe. A host of events, shows and celebrations will be offered to allow each and every visitor to relive this crucial part of the end of World War II. Through showing, evoking and explaining, this cultural and festive program for all visitors hopes to promote understanding and remembrance. The commemorative card is the first part of Normandy’s Canadian campaign which will, through events, Web and print communications geared towards consumers, tourism professionals and media, raise awareness about the 70th anniversary of D-Day Normandy.

The Normandy Regional Tourism Board and its partners thank everyone who donates to support the services the Legion provides.

  About the partners:

The Normandy Regional Tourism Board is a regional government organization established to promote Normandy as a holiday destination, both at home and abroad. www.normandy-tourism.org

Atout France, France’s only state tourism development agency, is responsible for promoting the development of the tourism industry. www.rendezvousenfrance.com

Air Transat is Canada’s leading holiday travel airline. Every year, it carries some 3 million passengers to nearly 60 destinations in 25 countries.www.transat.com

Established in 1926, the Royal Canadian Legion is the largest Veterans and community support organization in Canada with more than 320,000 members. www.legion.ca


Marie-Andrée Boucher
Atout France
(514) 288-2026 # 241